Ijtimoiy media marketingi oddiy: bosqichma-bosqich ko'rsatma

Men sizga ijtimoiy tarmoqlar qanchalik katta ekanligini aytishning hojati yo'q deb o'ylayman. Ijtimoiy tarmoqlardan foydalanish jahon tarixidagi eng tez rivojlanayotgan tendentsiya. U hatto Internetning o'ziga qaraganda tezroq o'sdi.

Ijtimoiy tarmoqlarda taxminan 3,6 milliard kishi bor, ular o'rtacha 8,8 ta ijtimoiy tarmoqdagi akkauntlarga ega.

Bundan tashqari, o'rtacha odam har kuni ikki yarim soat davomida ijtimoiy tarmoqlarni tekshiradi.

Bunday keng qo'llanilganda, ijtimoiy tarmoqlar ajoyib marketing imkoniyatini taqdim etadi.

Ushbu ijtimoiy media marketing qo'llanmasida men sizni eng mashhur 11 platformalar bilan tanishtirmoqchiman.

Men sizga har biri haqida umumiy ma'lumot beraman, ularga qanday qilib muvaffaqiyatli ijtimoiy media strategiyasini tuzish kerakligini ko'rsataman va sizga ko'proq ma'lumot olish uchun eng yaxshi joylarni ko'rsataman.

Lekin birinchi navbatda, ba'zi ta'riflarni ko'rib chiqaylik.

Ijtimoiy media marketing qo'llanmasining ta'riflari

Bu erda siz ijtimoiy media marketing strategiyasini ishlab chiqishda bilishingiz kerak bo'lgan ba'zi umumiy atamalar.

Tarkib

Kontent - bu siz yozgan narsadir. Bu Facebook holatining yangilanishi, Instagramdagi rasm, tvit va boshqalar bo'lishi mumkin.

Kontent har xil ko'rinishda bo'ladi va siz uni har bir platformaga moslashtirishingiz kerak. Tarkibdan ham muhimroq narsa kontekstdir.

Kontekst

Masalan, siz ajoyib hazil qilishingiz mumkin. Ammo, agar siz uni 3000 so'zdan iborat blog postiga joylashtirsangiz, uni juda kam odam ko'rishi mumkin. Twitter -da, xuddi shu tvit kabi, hazil uni buzishi mumkin.

Va har kim o'yin -kulgiga kirishi mumkin. Tarixdagi eng retvitli va kulgili tvitlarni ko'rib, biz hatto Markaziy razvedka boshqarmasi ham ijobiy shov -shuv yaratish uchun ijtimoiy tarmoqlardan foydalanishning qadrini ko'rayotganini ko'rishimiz mumkin.

Buning aksi ham to'g'ri. Sizning butun blog postingizni bitta tvitga to'plash deyarli mumkin emas, shuning uchun uning o'rniga tegishli hashtaglar yordamida harakatga chaqiring. Va bu bizni hashtaglarga olib keladi.

Hashtaglar

Hozircha, siz bilasizki, hashtaglar odamlar deyarli barcha ijtimoiy media kanallariga meta ma'lumot qo'shish uchun foydalanadigan juda keng tarqalgan vosita. Twitter, Facebook, Instagram va Pinterest xashtaglardan foydalanadi, bu sizning kontentingiz mavzusini tasvirlashga yoki uni hozirgi tendentsiyalarning bir qismi sifatida belgilashga imkon beradi.

Ular sizning kontentingizni foydalanuvchilarga kashf qilishni osonlashtiradi va shuning uchun ular bilan bo'lishish ehtimoli ko'proq.

Ulushlar

Aktsiyalar - bu ijtimoiy media dunyosining pul birligi.

Odamlar sizning kontentingiz bilan shug'ullansa va muloqot qilsa, bu yaxshi. Ammo ular buni baham ko'rishganda, bayram qilish vaqti keldi.

Aktsiyalar va kontentning umumiy ta'sirini o'lchash uchun ajoyib ijtimoiy media vositasi BuzzSumo.

Qancha ko'p aktsiyalar bo'lsa, sizning kontentingiz shunchalik ko'p odamlarga yoqadi. Aktsiyalar - bu odamlar ishtirok etishning eng yaxshi shakli.

Nishon

Bu umumiy atama, siz ishlab chiqarayotgan kontent bilan odamlar qanday munosabatda bo'lishini bildiradi. Bu yoqtirish, reaktsiya, sharh yoki baham bo'lishi mumkin. Bularning barchasi yaxshi, lekin aktsiyalar qaerda bo'lsa.

Endi biz ba'zi ta'riflarni ko'rib chiqdik, keling, ijtimoiy tarmoqlarda marketing tendentsiyalarini ko'rib chiqaylik.

Ijtimoiy media marketing tendentsiyalari

Ijtimoiy tarmoqlar dunyosi boshqa onlayn -maydonlarga qaraganda tezroq o'zgaradi.

Unga rioya qilish oson ish emas.

Shunday qilib, siz esda tutmoqchi bo'lgan bir nechta tendentsiyalar. Ehtimol, bu tendentsiyalar nafaqat bu yil, balki kelajakka ham ta'sir qiladi.

Mana, ular nima.

Organik erishish past

Bir vaqtlar, ijtimoiy tarmoq foydalanuvchisi o'ziga jalb etuvchi tarkibni joylashtirishi va ijtimoiy tarmoqdagi obunachilarini osongina ko'paytirishi mumkin edi.

Bir necha oydan so'ng, ular ajoyib tarkib tufayli ko'plab do'stlar so'rovlari, sharhlar, aktsiyalar va "yoqtirishlar" ni olishadi.

Ammo bugun bu unchalik emas. Aslida, ko'pchilik ijtimoiy media platformalari organik izdoshlarni yaratishni qiyinlashtirmoqda.

Va bu tasodifan emas.

Mana nima uchun. Organik yulduzlarning porlash qobiliyati pasayganda, yana bir narsa ko'tariladi.

Siz taxmin qildingiz: reklama sarflanadi.

Ular foydalanuvchilarning organik o'sishini qiyinlashtiradi, shuning uchun korxonalar reklama uchun ko'proq pul sarflashlari kerak.

Aslida, Facebook qilgan bir o'zgarish bir necha oy ichida har bir xabarga organik kirish 52 foizga kamayishiga olib keldi.

Esingizda bo'lsin: kun oxirida, ijtimoiy tarmoqlar - bu biznes.

Social "o'ynash uchun to'lanadigan pulga" aylanadi

Organik kirish qiyinlashganda, korxonalar o'ynash uchun pul to'lashlari kerak.

Bu juda ajablanarli emas, aslida. Ijtimoiy media kompaniyalari deyarli barcha pullarini reklama orqali topishadi.

Boshqacha qilib aytganda, ijtimoiy tarmoqlar faqat foydalanuvchilar uchun bepul, chunki reklama beruvchilar bu foydalanuvchilarga erishish uchun ko'p pul to'laydilar.

Foydalanuvchi - bu mahsulot.

Ammo ularga erishish uchun siz to'lashingiz kerak.

Ijtimoiy tarmoqlarning aksariyatida reklama xarajatlari juda oqilona, ​​shuning uchun ko'p odamlar ijtimoiy tarmoqlardan foydalansa, siz tomoshabinlarga etib borasiz, aks holda siz ularga kira olmaysiz.

Kanallar birlashmoqda

Tadbirkorlar ijtimoiy tarmoqlarda veb -saytlar yaratar ekan, imkoniyatlar tobora cheksiz bo'lib bormoqda.

Va bu tendentsiya sekinlashmaydi. Aloqa qilish, mijozlarga murojaat qilish va potentsiallarni jalb qilishning yangi usullari rivojlanar ekan, bir xil darajada innovatsion strategiyalar ham rivojlanadi.

Masalan, aravadan voz kechish haqidagi elektron pochta xabarlarini oling.

Bir marta, aravadan voz kechish haqidagi xabarlarni yuborish va qabul qilishning yagona joyi elektron pochta edi.

Endi, Facebook Messenger va boshqa xabar almashish platformalari bir xil darajada hayotiy.

Masalan, Recart sizga qoldirilgan Shopify aravalari haqida Facebook xabarlarini yuborish imkonini beradi:

Xo‘sh, bularning hammasidan nima naf?

Kanallar o'zgarmoqda va sotuvchilarning ulardan foydalanish uslubi yanada o'zgarib bormoqda.

Ijtimoiy tarmoqlar tobora ko'payib borayotgan sari, har xil marketing kanallarining birlashishi, bundan ham ko'proq sodir bo'lishini kuting.

Asboblar birlashmoqda

Lekin faqat birlashayotgan kanallar emas. Biz foydalanadigan ijtimoiy media vositalari ham birlashmoqda.

Masalan, bu haftada necha marta Google yoki Facebook bilan SaaS mahsulotiga kirgansiz, yangi hisob ma'lumotlarini yaratgansiz?

Ko'proq vositalar Internetni to'ldirganda, ularning hammasi o'sha asboblar foydalanuvchilari uchun tartibsiz bo'lib qoladi.

Yaxshiyamki, Internetdagi marketing vositalari reklama gigantlari bilan muammosiz birlashishga harakat qilmoqda.

Masalan, MailChimp -ni oling.

MailChimp elektron pochta marketing dasturi yordamida foydalanuvchilar Facebook va Instagram reklamalarini MailChimp hisoblaridan yaratishi mumkin. Keyin ular o'z reklamalarini oldindan ko'rishlari va tanlagan platformalariga joylashtirishlari mumkin.

Bu ijtimoiy media platformalari va SaaS kompaniyalari o'rtasida qanchalik tez -tez ro'y bersa, maqsadli auditoriyangizga marketing shunchalik oson bo'ladi.

Ushbu tendentsiyalarni hisobga olgan holda, eng mashhur platformalarni (va yaqinda paydo bo'ladigan) ko'rib chiqish vaqti keldi.

Biz eng katta hayvondan boshlaymiz: Facebook.

1. Facebook

Facebook - bu eng katta ijtimoiy media platformasi. U sotuvchilarga eng ishonchli ma'lumotlar va aniq maqsadli reklamalarni taklif qiladi.

Facebook reklamalari sizni jarayonda ko'rsatib beradi, shuning uchun hatto eng yangi ijtimoiy media sotuvchilari ham platformada muvaffaqiyat qozonishlari mumkin.

Facebook biznes menejeri (endi Facebook Business Suite deb nomlanadi)

Agar siz Facebookda reklama qilmoqchi bo'lsangiz, bilishingiz kerak bo'lgan birinchi narsa bu Facebook Business Suite vositasi.

Siz buni reklamalaringiz, sahifalaringiz, kiruvchi qutilaringiz va odamlarni boshqarish uchun markaz deb o'ylashingiz mumkin.

Bu bepul va ulardan foydalanish juda oddiy.

Facebook Business Suite ochilish sahifasiga o'ting va hisob yarating. Sizga ruxsat berish uchun sizda allaqachon Facebook hisobi bo'lishi kerak.

Siz kirganingizdan so'ng Business Suite boshqaruv panelini ko'rasiz.

Bu vosita Facebookda reklama va marketing bilan jiddiy shug'ullanadiganlar uchun juda zarur. Bu sizga tabdan tabga o'tishdan ko'ra, sizning marketing ko'rsatkichlaringiz haqida qayg'uradigan yagona joyni beradi.

Facebook reklama imkoniyatlari

Facebook -da reklama kampaniyasini yaratishda birinchi narsa - bu sizning kampaniyangiz maqsadi.

Veb -saytingizga trafikni jalb qilishni, konvertatsiya qilishni, Facebook -dagi sahifangizni targ'ib qilishni, postingizga qo'shilishni yoki boshqa biror narsani xohlaysizmi?

Faqat kerakli birini tanlang.

Siz maqsadli auditoriya pop -upidagi reklama menejeri havolasi orqali o'z auditoriyangizni to'liq sozlashingiz mumkin (bu sizning maqsadingizni tanlaganingizda paydo bo'ladi) yoki siz ularning oddiy takliflaridan foydalanishingiz mumkin:

Nihoyat, siz maqsadli qurilmalarni va reklamalaringiz qayerda ko'rsatilishini tanlashingiz mumkin bo'ladi.

Facebook reklamalarni avtomatik joylashtirishni tavsiya qiladi, lekin agar siz bunga rozi bo'lmasangiz, siz reklamalaringiz qayerga ketishini va qaysi qurilmaga yo'naltirishni xohlayotganingizni osongina hal qilishingiz mumkin.

Ko'pgina ijtimoiy media platformalari bu qarorlarning barchasini siz uchun qabul qiladi. Ammo Facebook sizni haydovchi o'rindig'iga qo'yadi, chunki ular sizning ideal mijozlaringizni topish uchun eng yaxshi ishni qilasiz.

Axir, siz maqsadli bozorni eng yaxshi bilasiz.

Facebook marketing xususiyatlaridan maksimal darajada foydalanmoqchimisiz? Bu erda Facebook marketingida qanday ustunlik qilish haqida qisqacha ma'lumot.

Facebookning o'xshash auditoriyasini tushunish

Facebook sizga o'xshash auditoriya yoki aqlli auditoriya yaratishga imkon beradi. Ular ilgari sizning reklamalaringiz yoki sahifangiz bilan shug'ullangan odamlarning ma'lumotlaridan foydalanadilar va o'zlarini eng yaxshi deb hisoblaydigan auditoriyani yaratadilar.

Bu shuni anglatadiki, agar sizda ajoyib tomoshabinlar bo'lsa, siz ham shunga o'xshash auditoriyani yaratishingiz mumkin, u ham yaxshi ijro etishi kerak .

Instagram integratsiyasi

Bilasizmi, siz Facebook -da reklama yaratganingizda, Instagram -da bitta tugmani bosish orqali ham reklama qilishingiz mumkin.

Bu to'g'ri. Bu sizga ortiqcha ish talab qilmaydi.

Siz Instagramda reklama joylashtirish tugmachasini bosishingiz va "Feed", "Stories" yoki ikkalasini tanlashingiz mumkin.

Agar sizning reklamangiz juda vizual bo'lsa, siz ushbu avtomatik integratsiyadan foydalanishni o'ylab ko'rishingiz mumkin. Bu sizning qo'lingizni kengaytiradi, hech qanday ortiqcha ishsiz.

Facebook jonli

Odamlar Facebook -ni jonli efirda yaxshi ko'rishadi.

Faqat jonli videoda uni yanada jozibador qiladigan narsa bor.

Balki bu odamlarni chalkashtirib yuborish imkoniyatidir. Balki bu oshkoralikdir. Ehtimol, bu bizni yanada yaqinroq his qilishimizga olib keladi.

Sabablari qanday bo'lishidan qat'i nazar, haqiqat bir xil: Odamlar jonli videodan hech bo'lmaganda an'anaviy videolardan zavqlanishadi.

Foydalanuvchilar jonli videolarni oldindan yozib olinganlarga qaraganda 27 foiz ko'proq tomosha qilishadi.

Boshqacha aytganda, jonli video sizning Facebookdagi marketing vaqtingiz va pulingizga munosib bo'lishi mumkin. Bu erda Facebook -ning qanday qilib jonli efirga chiqish bo'yicha ko'rsatmalari.

Facebook marketing manbalari

2. Instagram

Instagram har doim rasmlar bilan bog'liq va uning video funktsiyasi ham juda mashhur. Barcha katta tarmoqlar ichida Instagram eng yuqori faollik ko'rsatkichiga ega.

Shuningdek, siz qisqa yoki uzoq muddatli videolarni chiqarishingiz va Instagram hikoyalarini baham ko'rishingiz mumkin. Ikkala format ham brendlar uchun juda mos keladi.

InVideo kabi vositalar sizga qiziqishni oshiradigan va ko'proq odamlarni jalb qiladigan professional videolarni yaratish va tahrirlashga yordam beradi.

Ammo, agar men yangi Instagram hisobini noldan boshlasam, asosan rasmlarga e'tibor qaratgan bo'lardim. Bu erda yaxshi ishlaydigan bir nechta toifalar:

  • ilhomlantiruvchi iqtiboslar
  • izdoshlaringizni qiziqtiradigan matnli savollar
  • yaxshi tayyorlangan mahsulotlar fotosuratlari

Albatta, siz hashtaglardan foydalanishingiz, har bir fotosurat uchun harakatga chaqiruv berishingiz va o'zingizning biografiyangiz to'g'ri optimallashtirilganligiga ishonch hosil qilishingiz kerak.

Bundan tashqari, siz Instagram ta'sirchan marketingiga e'tibor qaratishingiz mumkin.

Instagramda Influencer Marketing

Agar influencer marketingining eng yuqori cho'qqisini ifodalovchi bitta ijtimoiy media platformasi bo'lsa, bu Instagram.

Buning sababini tushunish qiyin.

Ehtimol, bu platforma juda ingl. Yoki reklamaning haddan tashqari yuklanishi hali foydalanuvchi bazasini bezovta qilmagani sababdir.

Yoki ta'sir ko'rsatuvchilar Facebook, Twitter yoki shunga o'xshash narsalarga qaraganda o'z tarkiblarini Instagramda ko'proq yoqtirishadi.

Siz ularga qo'shilishni o'ylab ko'rishingiz mumkin.

Instagram hikoyalari foydalanuvchilarni Snapchat -dan o'g'irlamoqda

Instagram hikoyalari - bu foydalanuvchilarga rasmlar, videolar yoki sovg'alar to'plamini yaratishga imkon beradigan xususiyat.

Bu funksiya Instagram yaratgan paytdan boshlab portlab ketdi.

Darhaqiqat, 2017 yilda Instagram Stories -dan foydalanadiganlar soni shunga o'xshash platforma bo'lgan Snapchat -da foydalanuvchilar sonidan oshib ketdi.

Boshqacha qilib aytganda, agar siz Instagram -dan foydalanmoqchi bo'lsangiz, ehtimol siz o'zingizning hikoyangizni yaratishingiz kerak.

Ehtimol, siz o'zingizning ishingiz ortida foydalanuvchilarni ko'rsatadigan yoki maxsus chegirmalarni taklif qiladigan Hikoya yaratishingiz kerak.

Brendlar bugungi kunda Instagram -dan qanday foydalanmoqda

Instagram foydalanuvchilarni jalb qilish uchun eng yaxshi ijtimoiy media platformalaridan biridir.

Albatta, bu sizning mahsulotingizni platformada sotish va sotish mumkin emas degani emas, ayniqsa hozirda Stories -da mahsulot teglari va havolalar kabi xususiyatlar mavjud.

Sotishdan oldin tomoshabinlarni jalb qilish - bu sizning eng yaxshi garovingiz. Keyin, odamlar sizning brendingizni sevishni o'rganganlarida, ular sizdan sotib olishadi.

Instagramda qo'shimcha marketing manbalari

3. YouTube

Bu ijtimoiy tarmoq videoni iste'mol qilish uslubimizni o'zgartirdi, chunki u oson (oqim juda tez) va bepul bo'lib, o'z fikrimizni bir zumda ifoda etish imkoniyatini beradi (sharhlar tufayli).

YouTube -da har kuni qariyb 5 milliard video ko'riladi.

YouTube butun sanoatni yaratdi va minglab kareralarni boshladi.

Pazarlamacılar uchun, bu uzoq vaqtli tarkibni tomoshabinlar bilan bo'lishishning ajoyib usuli, ayniqsa, ular o'qiydiganlar emas. Masalan, siz blogingizdagi postlarni video darslarga aylantirishingiz mumkin.

Maslahat: O'zingizning izdoshlaringizni YouTube -ga jalb qilish uchun videolaringizdan parchalar, parchalar va oldindan ko'rish orqali boshqa ijtimoiy media kanallaridan foydalaning. Kichkina kichkina teaserlar qiziqishni uyg'otadi va odamlarni hamma narsani ko'rishga undaydi.

Agar siz kulgili bo'lmoqchi bo'lsangiz, siz hamma kanallarda kulgili bo'lishingiz kerak. Sizning brendingiz PPC reklamasi haqidagi blogga ega bo'lib, to'satdan YouTube -da hayvonlar hazilini qilishning ma'nosi yo'q. O'zingizning strategiyalaringizni video orqali o'rgatsangiz yaxshi bo'lardi.

Buni ortiqcha murakkablashtirmang. Sizga yuqori sifatli yozib olish uskunalari yoki chiroyli tahrir kerak emas. O'zingizning joyingizdagi ko'pchilik odamlardan bir necha qadam oldinda ekanligingiz yaxshi, shuning uchun veb -kamerangiz oldiga o'ting va o'qitishni boshlang.

Neytan Barri aytganidek:

DIY video suratga olishning yuksalishi

Ijtimoiy tarmoqlar yordamida har kim yulduzga aylanishi mumkin.

Va bu YouTube -da farq qilmaydi.

Shubhasiz, YouTube videoga asoslanganligi sababli, u videografiya sohasida ozgina bilim va to'g'ri jihozlarni talab qiladi. Yaxshi yorug'lik, mikrofon va kamera yordamida sizning biznesingiz trafikni ko'paytirish va potentsial ishlab chiqarish uchun YouTube -dan foydalanishni boshlashi mumkin.

Post-ishlab chiqarish va montaj

Bu faqat video emas olish DIYers ustidan etmoqda, deb. Bu, shuningdek, postproduktsiya va montaj.

Aslida, har yili siz kabi odamlarga sizning video tarkibingizni osongina tahrirlashga imkon beradigan yangi vositalar paydo bo'ladi.

YouTube uchun o'zingizning video tarkibingizni tahrirlash uchun wevideo -ni ko'rib chiqing. Bu bepul va ulardan foydalanish oson.

Siz uni tarkibni qatlamlashtirish, kontentni kesish va hatto yangi grafik qo'shish uchun ishlatishingiz mumkin.

Nima yoqmasligi kerak? Bundan tashqari, bu bepul.

YouTube video reklamalari

Nihoyat, siz YouTube -da video reklamalarni ishlatishni o'ylab ko'rishingiz mumkin.

Hozirgi vaqtda YouTube reklamalarining bir nechta turlari mavjud.

Siz tanlagan reklama turiga qarab, tomoshabinlar sizning reklamangizni bir necha soniyadan keyin o'tkazib yuborishi mumkin yoki YouTube ularni hamma narsani ko'rishga majbur qiladi.

Tabiiyki, turli strategiyalar turli korxonalar uchun ishlaydi.

Har xil narsalarni sinab ko'rishdan qo'rqmang. Qaysi biri eng yaxshi va nima ishlamasligini bilish uchun A/B testi.

Oxir -oqibat, sizning YouTube -dagi reklamangiz faqat nima ishlashini aniqlashga bo'lgan xohishingiz bilan yaxshi bo'ladi.

Buning uchun qo'shimcha vaqt va pul sarflang.

Siz bundan afsuslanmaysiz.

4. LinkedIn

LinkedIn -ning o'sishi hech qachon Facebook -dagi kabi rivojlanmagan, lekin ular 18 yildan beri mavjud bo'lib, 756+ milliondan ortiq a'zoga aylangan.

LinkedInda hammasi professional bo'lish haqida. Ba'zi bloglarda ishlatiladigan tasodifiy yozish uslubi LinkedInda yaxshi ishlamaydi. Odamlar faqat bitta narsani xohlashadi: biznes.

Ular o'z sohalaridagi yangiliklarni, kimlarni yollashini, kimni ishdan bo'shatishini va ishda qanday ishlashini optimallashtirishni o'rganishni xohlaydilar.

Keklarni pishirish haqidagi SlideShare kompaniyaning texnologik konferentsiyasidagi chuqur taqdimotiga o'xshamaydi.

Agar sizning kontentingiz odamlarga o'z tarmoqlarini kengaytirishga yoki biznesni yaxshiroq olib borishga yordam bersa, u LinkedInda o'z o'rnini egallaydi. Agar yo'q bo'lsa, avval siz boshqa kanallarga e'tibor qaratishingiz mumkin.

LinkedIn guruhlari

Agar siz Facebook guruhlari bilan tanish bo'lsangiz, LinkedIn guruhlarini tushunish va harakat qilish qiyin bo'lmasligi kerak.

Faqat Facebook guruhlari haqida o'ylang, lekin ishbilarmonlar uchun.

Asosan, LinkedIn guruhlari-bu fikrlaydigan mutaxassislar uchun qiziqarli mavzularni yig'ish va muhokama qilish yoki o'z tajribalarini o'rnatish uchun joy.

Siz o'z biznesingizni ma'lum mavzular bo'yicha mutaxassis sifatida tashkil etish uchun qo'shilishni o'ylab ko'rishingiz mumkin.

Axir, sizning biznesingizga ishongan odamlar nima haqida gapirayotganini bilsalar, kelajakda siz bilan birga ishlaydiganlar shuncha ko'p bo'ladi.

Bu aloqa o'rnatish va kontent marketing auditoriyasini ko'paytirishning oson strategiyasi.

LinkedIn reklama

Barcha ijtimoiy media platformalarida bo'lgani kabi, siz ham o'z reklamangizni ishga tushirish uchun LinkedIn -dan foydalanishingiz mumkin.

Va agar sizning biznesingiz B2B toifasiga kirsa, LinkedIn sizning reklamalaringiz uchun eng yaxshi joy bo'lishi mumkin.

Ko'rinib turibdiki, LinkedIn -dagi odamlar biznes haqida gaplashish uchun bo'lgani uchun, ular ham biznes bilan muloqot qilishdan bosh tortishmaydi.

Bu shuni anglatadiki, agar siz kartalaringizni to'g'ri o'ynasangiz, sizning biznesingiz platformaga jiddiy e'tibor qaratishi mumkin.

Va reklama siz tanlagan usul bo'lishi mumkin.

Qo'shimcha LinkedIn manbalari

5. Reddit

Reddit shioriga ko'ra, ular "Internetning birinchi sahifasi" va ular unchalik uzoq emas. 2019 yil mayidan 2020 yil mayigacha 1,5 milliard tashrif bilan Reddit shunchaki uning ta'rifiga mos kelishi mumkin.

Reddit-bu kollejdan chiqqan boshqa ijtimoiy media sayti va bu juda o'ziga xos sayt. Bu butun jamiyat manfaatlariga qaratilgan. Aslida, Reddit foydalanuvchilari sizga havola yuborish yoki reklama havolalarini o'z taxtalarida (yoki subreddits) tashlaganingiz uchun sizga qattiq hujum qilishadi.

Ammo agar Redditorlar ko'rganlarini yoqtirsalar, ular sizning saytingizga etarlicha trafik olib kelishi mumkin. Siz Reddit trafik bo'ronini engil qabul qilmasligingiz kerak.

Reddit -ning bunday katta platformaga aylanishiga yordam bergan ikkita asosiy omil - bu AMA (Menga biror narsa so'rash) va ularning ovoz berish xususiyati.

Foydalanuvchilar yozuvlarni, havolalarni va sharhlarni yuqoriga va pastga ovoz berishlari mumkin. Eng ommabop va foydali topshiriqlar har doim tepada ko'rinadi.

Reddit akkauntlarni karma bilan mukofotlaydi (yoki jazolaydi), ular havolalar va matnli xabarlar uchun alohida ko'rsatiladi.

Shunday qilib, foydalanuvchilar yaxshi narsalarni topishdan oldin, ko'p tonna tarkibni o'rganib chiqishlari shart emas. Ular birinchi qarashda mashhur bo'lgan narsani ko'rishlari mumkin.

Mashhurlar AMA bilan shug'ullana boshlagach, platforma ishga tushdi. AMA paytida, Mashhurlar bir muddat platformada o'tirib, foydalanuvchilarning savollariga jonli ravishda javob berishadi.

Reddit odamlardan AMA bilan shug'ullanayotganliklarini isbotlashlarini talab qiladi.

Reddit -ni sindirish qiyin. Siz uni boshqa tarqatish kanali sifatida ishlata olmaysiz va har safar blogingizda biror narsa e'lon qilganingizda havola yuborishingiz mumkin.

Siz hozir bo'lishingiz, muloqot qilishingiz va boshqa Redditorlarga hech narsa talab qilmasdan qiymat berishingiz kerak.

O'zingizning karma -ni yaratish uchun bir muncha vaqt kulgili va foydali havolalarni yuboring, so'ngra tarkibingizga murojaat qiling. Lekin buni faqat kerakli joyda qiling. Va havolalarni postning butun mazmunidan ko'ra, yonma -yon yozib qo'yganingizga ishonch hosil qiling.

Reddit marketingining oldini olish mumkin emas

Reddit asosan sotuvchilardan nafratlanadi. Bu, albatta, sotuvchilarning aybi emas. Reddit - bu noyob jamiyat.

Ular o'z marketingida o'ta ochiqko'ngil odamlarni yoqtirmaydilar, va tijoratchi bo'lishni xohlamaydilar.

Shu sababli, hatto eng yirik korxonalar ham Reddit -da katta xatolarga yo'l qo'ygan.

Ochiq tishli chakana savdo tarmog'ining bosh direktori brend haqida xabardor bo'lishga umid qilib, Reddit -da AMA -ni ishga tushirdi.

Mana, uning o'rniga nima bor.

Bu Redditning falokati, to'g'rimi?

Platformani reklama qilish va sotish uchun ishlatishdan oldin, tomoshabinlarni tushunish uchun biroz vaqt ajrating. Agar siz Redditors -ni tushunsangiz, bu platforma marketing salohiyatini anglatadi, siz uni o'tkazib yubora olmaysiz.

Reddit reklamalari

Agar siz Reddit -da organik izdoshlarni sinab ko'rishni xohlamasangiz, shunchaki platformada reklama joylashtirish haqida o'ylashingiz mumkin.

Birinchidan, siz Reddit sizning reklamalaringiz uchun to'g'ri joy ekanligini aniqlashingiz kerak.

Biz ilgari muhokama qilganimizdek, reklama noto'g'ri ketayotgani Reddit -dagi biznesingizga yordam berish o'rniga zarar etkazishi mumkin, shuning uchun birinchi navbatda nima qilayotganingizni bilganingizga ishonch hosil qiling.

Platforma asosan o'ttiz yoshgacha bo'lgan erkaklardan iborat, shuning uchun agar sizning maqsadli auditoriyangiz bo'lmasa, siz boshqa joyda reklama qilishni xohlashingiz mumkin.

Agar siz platformada reklama joylashtirmoqchi bo'lsangiz, jiddiy issiqlikka javob berishga tayyor bo'ling. Ammo agar siz issiqda yashasangiz, jiddiy salohiyatdan foydalanishingiz mumkin.

Qo'shimcha Reddit marketing manbalari

6. Snapchat

Snapchat -da har kuni 280 million faol foydalanuvchi bor. Ularning aksariyati qizlar bo'lsa (taxminan 61%), platformada ishtirok etadigan o'g'il bolalarning umumiy jihatlari bor: ular yosh. 15-25 yoshli bolalarning 48 foizi Snapchat-dan foydalanadi.

Garchi dastur atigi o'n yil bo'lgan bo'lsa ham (2011 yil sentyabridan beri), ularning bahosi 2021 yilga kelib 90,9 milliard dollarni tashkil qiladi.

Barcha tasvirlar va videolar maksimal 10 soniyadan so'ng yo'qolganligi sababli, platformadagi kontent tez va qisqa muddatli bo'ladi.

Tabiiyki, aynan shu mavzu atrofida kontent berish mantiqan.

Masalan, siz tomoshabinlarga jonli tadbirga kirishga ruxsat berishingiz mumkin. Agar siz konferentsiyada ma'ruza qilayotgan bo'lsangiz, sahnaga chiqqaningizda bir necha lahzani oling va ularni izdoshlaringiz bilan baham ko'ring.

Tomoshabinlaringizni sahna ortida qoldiring. Ularga juma kuni ofisda, IPO partiyasida va hatto uyda yolg'iz qolganingizda qanday harakat qilishingizni ko'rsatib bering.

Siz ularga nutq mashqlarini, bo'yanishingizni qanday buzganingizni yoki aeroportdan qanday ajoyib mashina sizni olib kelganini ko'rsata olasiz.

Snapchat - bu hayotda bizda juda kam uchraydigan qimmatbaho lahzalar bilan bo'lishish, shuning uchun uni aynan shu maqsadda ishlatganingizga ishonch hosil qiling.

Snapchat -da B2B marketing

Snapchat -da B2B kompaniyangizni sota olasizmi?

Ba'zilar siz qila olmaysiz deb o'ylashadi.

Axir, hozirgi Snapchat foydalanuvchilar bazasining katta qismini o'smirlar yoki undan kichiklar tashkil qiladi.

Lekin o'sha yosh tomoshabinlar sizni aldashiga yo'l qo'ymang. Platforma raqamli dunyoda o'z poydevorini topar ekan, keksa aholi ham platformaga oqib kelmoqda.

Aslida, bitta tadbirkor boshqa tadbirkorlarga muntazam maslahat berish uchun platformadan foydalanadi.

Va HubSpot undan o'z brendining shaxsiyatini oshirish va o'rnatish uchun foydalanadi.

DocuSign uni konferentsiya paytida odamlar bilan muloqot qilish uchun ishlatgan.

Ha, ha. Siz, albatta, B2B kompaniyangizni sotish uchun Snapchat -dan foydalanishingiz mumkin.

Boshqa ko'plab korxonalar buni qilmoqdalar, siz ham qila olasiz.

Albatta, Snapchat sizdan boshqa platformalarga qaraganda biroz ko'proq ijodkorlikni talab qiladi. Shuni yodda tutingki, foydalanuvchilar sizning rasmlaringiz va videolaringizni faqat bir marta ko'rishi mumkin.

Bu hech bo'lmaganda siz chiqargan tarkib turini belgilashi kerak.

Bundan tashqari, bu cheklov ham sizning foydangizga ishlashi mumkin. Sizning barcha kontentingiz vaqtinchalik bo'lgani uchun, odamlar sizning suratlaringizni ko'rishga ko'proq moyil bo'lishlari mumkin va ular tarkibni to'liq qabul qilishlari mumkin. Ular buni qilsalar, u ketadi.

Snapchat marketing manbalari

7. Pinterest

Pinterest - bu ayollarni nishonga olishni istagan sotuvchilar uchun birinchi raqamli ijtimoiy media platformasi. Ularning 320 millionlik oylik faol foydalanuvchilarining 60 foizi ayollardir.

Siz Pinterestni ulkan raqamli albom deb o'ylashingiz mumkin. Pinboardlar tabiatiga ko'ra, Pinterest, shuningdek, vertikal ravishda ko'rsatilganda tasvirlar eng yaxshi ko'rinadigan yagona platformalardan biridir. Shuni yodda tutingki, sizning rasmlaringiz Pinterest -da yaxshi ko'rinishi uchun maxsus formatlash kerak.

2010 va 2012 yillarda yopiq ishga tushirish oralig'ida sizga platformaga chiqish uchun taklifnoma kerak edi, shuning uchun u faqat besh yil davomida hamma uchun ochiq edi. Shunga qaramay, siz Pinterest-dan sotib olgan potentsiallar yuqori sifatli.

Pinterest -da Influencer Marketing

Pinterest foydalanuvchilarga xohlagan narsalarini sotishga imkon bergani uchun, ta'sir ko'rsatuvchilar IHOP -dagi kek kabi platformaga to'planishadi.

Siz ma'lum bir bozorda sotuvchi bo'lganingiz uchun, siz o'zingizning mahsulotingizni o'z auditoriyasiga reklama qilish uchun ushbu ta'sir ko'rsatuvchi vositalardan foydalanishingiz mumkin.

O'z auditoriyangizni ko'paytirish ko'p vaqtni oladi. Va, ehtimol, sizda ko'p vaqt yo'q.

Bunday holda, influencer marketing sizning javobingiz bo'lishi mumkin.

Pinterest -da hamma narsaning o'ziga xos xususiyati bor. Bu shuni anglatadiki, hamma narsaga ta'sir qiluvchi mavjud.

Kiyim yoki kichkina o'yinchoq itlar yoki Garri Potter kiyimlarini sotmoqchimisiz?

Ishoning yoki ishonmang, buning uchun taxta bor.

Pinterest reklamalari va sotib olinadigan pinlar

Albatta, hamma ham ta'sir o'tkazuvchilarni topish, ular bilan gaplashish va ishga yollash bilan shug'ullanishni xohlamaydi.

Ba'zilaringiz shunchaki platformada reklama joylashtirishni va hayotingizni davom ettirishni xohlaysiz.

Bunday holda, Pinterest -dagi odamlarning aksariyati ayollar ekanligini unutmang.

Ba'zilaringiz uchun bu yaxshi narsa. Boshqalaringiz uchun bu unchalik yaxshi emas.

However, despite that gender-leaning, Pinterest is a remarkable platform for getting people to buy your products.

And the best part is that the ads fit right into the boards seamlessly.

If you have a product for women that’s highly visual and you don’t want to deal with influencers, then Pinterest ads are your solution.

Run them and see how it goes.

Pinterest Marketing Resources

8. TikTok

TikTok, a Chinese video-sharing app, first launched in 2016. Unlike other social media apps with humble roots in basements or dorm rooms, the company is the result of two different apps merging. Today, the app has more than 800 million active users around the globe.

TikTok users share short video clips of themselves dancing, lip-syncing, or sharing thoughts about politics and social justice matters. The app stands out due to the number of interactive features, such as filters, music, and editing capabilities that allow users to be incredibly creative.

TikTok Marketing

Why consider marketing on this highly-popular video app? For starters, competition is low. Most businesses aren’t bothering with it yet — and ads are still quite affordable.

The new-ish platform is also a great place to get creative and try out fun strategies that might not work on more formal platforms, like LinkedIn.

Are you considering diving into the world of marketing on TikTok? Here are a few ways to leverage the platform.

TikTok Marketing Videos

The most straightforward way to market on TikTok is by creating exciting content related to your brand.

For example, you could create short how-to videos about topics related to your brand. Use a keyword research tool like Ubersuggest to find topics your audience cares about, and then create short, snappy videos for TikTok.

You could also use the fun style of TikTok to introduce your team members, show off your headquarters, or highlight the features of a new product. Consider using the platform’s interactive elements, such as polls.

Influencer Marketing on TikTok

If you want to improve your engagement rates, consider working with established TikTok influencers in your market. The average US influencers on TikTok have a 17.99% engagement rate, making influencers a powerful tool for brands.

To find influencers, use the search feature to look for hashtags related to your industry and look for users posting high-engagement content.

You can also use the Influencer Marketing Hub’s free influencer search tool. Just type in a topic of interest, and the tool will provide a list of up to 10 relevant influencers.

TikTok Ads

TikTok gives brands four different options for paid ads: brand takeovers, native ads, branded lenses, and hashtag challenges. Before diving into these, you’ll want to understand the differences:

  • Brand takeovers: Exclusive category takeovers that show up in users feed, before any of the accounts they follow.
  • Native ads: Similar to boosted posts on Instagram, these ads give your posts a wider reach.
  • Branded lenses: Design and promote a filter related to your brand, similar to Snapchat’s sponsored lenses.
  • Hashtag challenges: TikTok is known for sending challenges viral. Hashtag challenges allow the brand to use banner ads to improve challenge visibility.

TikTok Marketing Resources

9. Tumblr

Tumblr is sort of a mix of a blog, Instagram, and Twitter. The owners call it a microblogging platform.

As Tumblr itself puts it, the platform is “so easy to use that it’s hard to explain.”

This platform is primarily useful for curating images. Users can easily reblog and like these images sort of like retweets and favorites.

Now, users create over 15 million posts each day, and the site makes money with advertising.

There’s one type of file, however, that Tumblr is clearly the number #1 platform for GIFs. The animated, moving images are right in between photographs and videos.

Funny memes, animated clips, and short video excerpts make users scroll endlessly and binge-consume the content.

If you’re in fashion, design, photography, or another visual industry, be sure to take a very serious look at Tumblr.

Tumblr Audience Demographics

The audience on Tumblr is a bit different than any other social media platform.

Most of the people are on the platform to have fun. They are there to share funny comics, memes, and gifs.

They aren’t particularly friendly toward marketers, however. But that doesn’t mean that you can’t market on the platform. It simply means you need to be more creative when you’re doing so.

In fact, Tumblr is a great place for your marketing strategies to take form.

Additionally, the vast majority of Tumblr users are young. Most are millennials.

While you keep in mind that the users are young, also remember that they’re on Tumblr for entertainment.

They aren’t there to find products, and they definitely aren’t there to hear about your brand message.

One company recognized this with their product, the Holy Meme Bible.

They realized that Tumblr loves memes and that the people there would likely respond well to their product.

So, for three weeks, they went full-board and marketed their Meme Bible on Tumblr.

And what was the result?

They made over $200,000 in sales in three short weeks.

If you have a product that works for the Tumblr audience, then you’re doing yourself a serious disservice by not using the platform to market your product.

Tumblr Marketing Resources

10. Medium

Medium isn’t social media in the traditional sense. It’s closer to social journalism, as it’s a place where big-timers and everyday people alike can share knowledge through long-form posts. The format allows for social connections without (usually) as much animosity as can appear on other platforms.

Since it’s a blog platform, Medium naturally does well with long-form content. However, posts shouldn’t be too long.

Medium shows the estimated reading time for each post right anywhere you see them, whether on the home page or at the top of the individual articles.

If people see that it’ll take 20 minutes to read your post, you’ll scare most of them away. Most users aren’t willing to make such a big time commitment.

Seven-minute (approximately 1,600-word) posts do best, so it makes sense to break up longer articles into a series of posts.

If you have a big following already, you can use it to catapult your articles to the top since the posts that users recommend the most land in the featured stories where most users will see them.

As few as 50-100 recommendations within an hour or two can drive your article right to the front page.

Big outlets like Huffington Post, Business Insider, and Entrepreneur often pick up content that has done well on Medium. That gets it additional exposure.

Medium Audience Demographics

Medium receives 200 million visits per month, give or take a few thousand. The majority of the traffic comes from the United States.

This offers a lot of potential for you to get yourself and your business in front of new prospects. Also, keep in mind that the majority of visitors to the site are men with an above-average education.

Similar to LinkedIn, Medium is ideal for posting content that’s more professional in nature.

You can publish content tagged for specific niche topics. Doing so may not get you the attention of as many people as you would on Facebook or larger social networking sites, but because the following is narrower, you’ll likely get a higher percentage of the right people to interact with you and your brand.

So, what’s the verdict: should you use Medium?

If the topics you blog about relate to more serious matters, then you have nothing to lose by posting them on Medium. In fact, there’s much you could gain.

Marketing Content on Medium

If your content is relevant for Medium users, then using the platform for marketing is a no-brainer.

In fact, using the platform to benefit your business will require almost no additional effort.

All you have to do is take blog posts that you’ve already written and repost them on Medium. Since you still own the rights to the content on Medium, you can do with it as you like. It’s an easy way to get additional eyes on all your hard work.

What do you have to lose?

You can use Medium to easily get your blog content in front of new eyes, and it won’t take you any extra work to do so.

Just copy and paste content from your website, and voilâ! More people see it than before.

As an aside: Unlike other sites, Medium is really picky about what it allows in terms of advertising. You can link to your own stuff to a certain extent and use affiliate ads (with proper disclosure notices), but nothing remotely third party is allowed. Medium is not free for users as a result; after a couple of free articles, they need to pay $5 per month.

Medium Marketing Resources

11. Quora

Quora is unique from other social media platforms as it’s strictly based on the questions and answers..

Now, you might think “People ask questions and get answers on Facebook and Twitter all the time. Why use Quora?”

  1. The answers on other sites are sometimes not answers at all, personal stories, and, far too often, just plain mean.
  2. People on Quora can establish authority without having to explain their qualifications over and over.

For instance, on Facebook, someone in a cat group may ask how to fix a mistake they made while cutting their own hair. While some folks may give kind, helpful responses, chances are they’ll also get a lot of rude answers about their “poor decision-making skills.”

While answers like that on Quora aren’t unheard of, the questions are more likely to be taken seriously and, at times, answered by true experts whose credentials are shown next to their names rather than hidden in their comments.

People have built entire platforms from answering questions on Quora, and some answers boast more than 1 million views.

This platform centers around one thing: questions. You can get the most out of it by providing quality answers to popular questions that users have re-asked lots of times.

Thanks to the voting system, quality answers make it to the top. And, they usually stay there for a long time.

Try to give answers that will still be valid in a year or two or even five. Some of the most popular Quora answers came from years ago. Emberton’s answer above was written in 2014 and the number of views continues to grow!

You can double your benefit from Quora if you use it to come up with content. For example, you could write a blog post that gives a very detailed answer to a popular question.

Again, going back to that Emberton screenshot from just a bit ago: He literally responded with a blog post, complete with graphics!

Not only will you have a great blog post then, but you’ll also be able to republish it as the answer to that question.

This will also help you build a reputation as an expert on your topic. If someone likes an answer that they read from you, they’ll often browse through the other answers that you’ve given.

Quora and Content Marketing

There are two ways to market yourself on Quora: Answering questions and creating ads.

Quora is a great place for establishing yourself as an expert on a certain topic, and you can do so by answering questions created by other users.

The first thing to do is fill out your profile. Once you sign up for an account, you can give some basics:

Some people have their credentials verified; others don’t. Profiles are only verified if a high number of people recognize the person or brand behind the account.

This doesn’t mean unverified profiles are lying, nor should being a smaller brand stop you from using Quora because you can’t be verified.

Heck, it’s not easy to become verified—the first-ever verified Quora profile was Barack Obama, and the rest on the first-round list to be verified were also household names.

Regardless of if you’re verified, once your profile is filled out, begin to answer your target market’s questions. Imagine, for instance, that you’re a digital marketer and you want to start establishing yourself as an expert in the digital world.

You can go to Quora and answer questions like these.

Then, if your answer is remarkable, people may upvote it, making it a winner in the Quora SEO system.

But in case that’s not good enough, you can also use Quora to find topics for your own blog.

Fortunately, Quora makes it easy.

Simply go to Quora and type in your niché. Browse through the questions people are asking.

Then, all you have to do is take those same questions and create your own website content around them.

And, of course you can just make good old fashioned ads on Quora.

You can structure them like other Quora posts, with questions and answers, like this ad for SiriusXM:

Or have them look more like traditional ads, like Spokeo did:

Users can’t respond directly to your ads on the site—they can only follow whatever links you include.

Quora Marketing Resources

Social Media Marketing FAQs

Social media marketing means marketing your brand on social media channels through organic, paid, and networking strategies

Determine your target audience, then find out which platforms that demographic spends the most time on.

Facebook has the most users of any social media platform.

Neil Patel, Search Engine Journal, and HubSpot Marketing Blog are all great blogs with content about social media marketing.

Social Media Marketing Conclusion

You now have an overview of the 11 most important social media platforms. But that’s just the tip of the iceberg.

Figure out where your target audience is and get active on that platform with your best advertising and content marketing strategies.

You now know how each platform got to where it’s at, what the context of each channel suggests that you do, and you know how to come up with good content for each of them.

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Hey, I'm Neil Patel. I'm determined to make a business grow. My only question is, will it be yours?

About Neil Patel

He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.